Advertisement assignment team 22
Name & NPM : 1. Farrel Adel Mohammad - 20081010138
2. Alvico Faudiansyah Sumanto - 20081010053
Major : Informatics
University : Universitas Pembangunan Nasional “Veteran” Jawa Timur
Date : June 19th 2021
Advertisement Outline
1. Name of the product : Colorfit Nav Smartwatch
2. Product used for : Used as a watch, Sports gadget
3. Kind of advertisement : poster/brochure
Rhetorical Devices
Ethos
Used as a means of convincing an audience via the authority or credibility of the persuader, be it a notable or experienced figure in the field or even a popular celebrity. Since the product mainly focused on sports activity and the product is very popular in India, we use Rohit Sharma from India as a model because he is a famous athlete.
Logos
Appeals to logic and reason by using statistics, facts, and figures. On our advertisement there is a sentence "Built in GPS" and "High resolution display" which is a fact and also product pros than the other smartwatch. There also "#1 Indian watch brand" which is a fact that Noise is the number one Indian watch brand.
Pathos
is a way of convincing an audience of an argument by creating an emotional response to an impassioned plea or a convincing story. We say "FEEL THE BENEFIT" to make the audience feels more curious about the product and wanted to know the benefit of the product when it used for sports activity.
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